Now back in 2020…
When the Covid-19 Pandemic hit in 2020 I was still launching low ticket products on the WarriorPlus platform.
It was a weird time. And that darn Covid was on all of our minds, whether we wanted it to be or not. It seemed like you couldn’t turn on the television without hearing more about it.
Around that time though, like I said, I was still plodding along with my business. Launching low ticket products, month after month.
One thing that I noticed and was not surprised by in the slightest, although it did sadden me a little was that…
…many of my fellow launchers wasted NO time whatsoever incorporating “the pandemic” into their launches and their marketing.
Classy. Lol.
Courses with names like “The Covid-19 Income Plan” or the “Pandemic Payday” were doing very well.
A year later?
A year later, NFTs were all the rage. Non-Fungible Tokens. That’s one that sent a lot of us running for “the Google” trying to figure out what the heck it was.
And predictably, you started seeing NFT experts crop up almost overnight in that WarriorPlus space. Truth be told experts were cropping up everywhere. You remember.
Heck I won’t leave myself out. Even I got in on that one with this little humdinger:
Now I don’t want to pick on the marketers of WarriorPlus here, or anybody else.
I’m leading up to a point. But let me give a little more context on this first. The context is important, because without it, the point doesn’t really matter.
I mean, afterall, I’ve had a thousand pizzas in my lifetime, and not a single one ever mattered if it didn’t have the cheese. But let me go a little deeper here…
A sudden interest…
Back in 2023, Bud Light took a keen interest in transgender folks and decided to run an ad campaign with Dylan Mulvaney, a transgender influencer.
Now…this ended up being a pretty costly move for ol’ Bud Light, and had many of their customers railing against them.
But if you’re a marketer, you have to appreciate the try. They were just chasing that hot hand, or so they thought.
Every Year…
Your local Walmart stocks special candy and decorations in October…
Turkeys and Cranberry sauce in November…
Christmas Trees and Eggnog in December…
And if you live in America like I do, then you already know what the store looks like around the 4th of July. Shirts, cookies, hats, you name it.
When I was a Kid…
Back in 1989, I was 13 years old.
It was the end of the school year, and I had just finished 8th grade. It was time for the summer.
I’ll never forget when that Batman movie came out. It hit the theaters in June, and when it did the entire country went BAT CRAZY! People loved that movie. I loved that movie.
Everywhere you looked there was Batman merchandise. Batman hats, t-shirts, socks, toys, mirrors…
…I mean they were putting this damn BATMAN logo on everything they could. Heck, I bet they would have branded the clouds in the sky if they thought they could have made a dime off of it.
But that’s what it was back then. Nobody had ever seen a Batman movie quite like that, and it had everybody's attention.
And I could go on, but what the hell is the point?
All these things I have mentioned have something in common. And it’s something that you can use to great success in your online business.
I want to explain The Content Piggyback to you…
The Point…
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