How to Write an Email that Gets Attention…

Rambles and Shambles 4

Today I want to teach you something from the bowels of my caffeine riddled mind about email marketing. I’ll break it down in 2 parts for those of you who like things broken down (lol)...you oppressive bastards…

…anyways…

Like I said, today I want to talk about my bread and butter. Email marketing. This is mostly how I make my money.

I want to teach you how to write an email that gets attention. And attention is important because that’s how you make your money with pretty much everything online, more or less.

The more people who give a rip about what you have to say, the more money you are going to make. The less that do? The less money you make.

Understand? You do? Good. Let’s move on.

I’ll break this down into 2 parts. Big picture, and then tactic.

Part 1: Big Picture

Ultimately, if you want to write emails that get attention there are 5 things I see as very important. They are as follows:

The Truth - Righteousness. When you are doing email marketing, it’s really important that you work on your true voice.

That is to say, Coming off as a genuine article, whether that is Mr. Funny guy, Mr. Tech guy, Mr. Philosophy…whatever it is, it needs to really seem like you. And generally people can tell.

Something will just seem off when you're faking it, or when you have a team of Chat GPT’s hitched to an Autoresponder Chariot writing your emails for you.

So work on writing the way you speak. Pretend that you are speaking to a friend, and continue to develop that skill.

The Message - Have a point. You can take your emails in any direction you like, but never forget the first rule of marketing. It’s never really about you, it’s always about them. That means, no matter how far out you take them…

…you should always circle back around with a message, a takeaway, a lesson that applies to them as it relates to your niche. Betray this rule and you will have committed the ultimate sin…

…wasting their time.

The Entertainment - Don’t be boring. You are in a competition for attention in the inbox of your email list. Other people are writing them, early and often. Don’t think you are the only one.

So don’t be boring. How do you do that? Well you can start by talking about something, ANYTHING (not in your niche) that is interesting to you. And then pulling a lesson out of that for your niche.

The Marathon - Consistency. You have to maintain proximity with your email list. That means emailing them several times a week. It doesn’t have to be daily, but 3 to 6 times a week is not out of the question.

The internet is a very busy place, and if you don’t maintain proximity, they’ll forget about you pretty damn quick.

The Pitch - Sell something. Always be selling. We are talking about a precedent here. You have to set the precedent. If you make it about never pitching, and meandering around, trying to help people for free all the time?

Then you have set the precedent for the worth of your information. Free. So there should always be something happening.

Part 2: A Tactic

Okay so now I want to go ahead and give you a tactic for writing an email that gets attention. This one I call the “What I did today.”

Step 1: Take an emotion that you have experienced recently. It can be anything, boredom, happiness, sadness, excitement, etc. Anything.

Step 2: Tell the story surrounding that emotion. Where were you? What caused it? What happened?

Step 3: Pull a lesson or take away from that story that applies to your market. Segue to that lesson or takeaway.

Step 4: Segue to the pitch.

How would you like to see an example? You would? Alright you needy bastards. Here we go:

Part 3: An Example.

SUBJECT LINE: Grocery store madness…

Grocery store madness…

I’ll tell you one thing, my friend. Nobody was angrier than I was this morning.

I mean it too. I was steaming mad.

Want to know why? I’ll tell you.

It all started with a simple enough trip to the local grocery store. That’s something I do every week. No big deal, right? Exactly. NO big deal.

So I’m pursuing through the aisles of my local grocery, getting this and getting that. The usual checking things off my list…

…and I had a big list too, so it took a little while.’

Hey…are you listening to me? I’m trying to tell you about my shopping trip. You don’t understand how this applies to you or online business?

Well…just hold tight, my friend, because it absolutely does, and we’ll get there. But I have to give you some context first or it won’t make sense.

Anyways…

Back to the store. Everything was going fine. I was working through my grocery list.

Everything was great, until I went to checkout. Guess what happened…

I reached in my pocket and there was NOTHING there. Just a little dryer lent.

I had literally forgot my wallet.

All these damn groceries in this cart…and I forgot my wallet. I had no way to pay for anything…

…I had just spent the last 2 hours gathering all these groceries…

…and there was a giant line behind me. This place was busy as hell.

I was mad, man. Mad at myself, for not taking just a little more time to prepare before I left.

ANd listen, this is a direct and immediate lesson for you. When you are going to start a new project?

Make sure you have all your ducks in a row. Prepare before you get started.

Now I’m not saying take TOO long. You shouldn’t be taking a million years or anything. No need to get to a point where you have taken so long that you lost the plot…

…money loves speed afterall…

…but taking a few extra minutes to make sure everything is in order before you get into a project is pretty damn smart.

Speaking of smart…

If you enjoyed this email, you get what I am saying, and you truly ARE ready to get started writing better emails?

[Insert Product Vendor Name Here] is a trusted and extremely successful email marketer, who has been doing it for a long time at a high level. And…

…yesterday he released a brand new special report teaching exactly how to do just that. Write better emails.

It’s brand new, it’s relevant for the times, and it’s a perfect place to get started.

So if that sounds good to you? Check it out, and do not hesitate to reply back asking me any questions you might have!

[CLOSE]

END EXAMPLE.

And that’s how it’s done. It’s called “The What I Did Today” and it’s a great way to write an interesting email, with a point, that leads into a pitch.

It works because you don’t start out immediately talking about your niche directly. That’s quite a bit different than all the other Chat GPT drones out there. It’s a creative approach.

And because of that…it’s impactful.

Now…don’t go running around ONLY using THIS tactic. You know what the problem with tactics is?

They get used and abused.

This is just another tool in the toolbox. Use it, and learn other ways to write emails as well.

That’s all I got!

Kam