How to Promote the Same Product for 10 Days Straight and Not Bore People to Death:
Alpha Inbox: Part 4
The following is a 10 day email marketing campaign that is designed to promote the same product. Realistically, that last day you should send more than one message. This is just an example.
If I were sending a real promotion to promote one of my products I would send 2 emails a day, and 4 on the last day, making this a 4-day campaign.
Keep in mind these messages can easily be converted from email to serialized social media posts, video or podcast episodes, blog posts, etc.
Day 1 message: hard promo - This message will talk about what you are selling and focus on features and benefits.
Day 2 message: product origin story - This message focuses on WHY this product exists and the story of how it came to be.
Day 3 message: Benefit FAQ - This message focuses on 4 or 5 frequently asked questions regarding the benefit that the product you are selling provides. Segue to pitch for product, which is the true starting line to solve this problem.
Day 4 message: Cautionary Tale 1 - This message focuses on a story of a business or person who lost or was never able to achieve the benefit that your product provides. It’s a cautionary tale. This is an angle that can be repeated a couple of times in a promotion because it is very powerful and can even grow stronger with multiple stories.
Day 5 message: Victory Lap 1 - This message focuses on a story about a business or person who has become very successful because of the benefit that the product you are selling provides. This is an angle that can be repeated a couple of times in a promotion because it is very powerful and can even grow stronger with multiple stories.
Day 6 message: Cautionary Tale 2 - This message focuses on another story of a business or person who lost or was never able to achieve the benefit that your product provides. It’s a cautionary tale. This is an angle that can be repeated a couple of times in a promotion because it is very powerful and can even grow stronger with multiple stories.
Day 7 message: Victory Lap 2 - This message focuses on another story about a business or person who has become very successful because of the benefit that the product you are selling provides. This is an angle that can be repeated a couple of times in a promotion because it is very powerful and can even grow stronger with multiple stories.
Day 8 message: Bonus Focus 1 - This message is going to focus on a particular bonus that you are offering when people buy the product you are promoting.
Day 9 message: Bridging the Gap - This message is going to talk about where your prospects are right now. Describe it in great detail so that they know YOU know what’s going on. And then talk about where they want to be, as far as what their life would be like if they were to achieve the benefit the product you are promoting provides. And then talk about the bridge that connects those two places, which is built with the product you are promoting.
Day 10 message: Scarcity - The last message should always lean into scarcity. When you are promoting anything, there should always be an end to it, and when that end comes, something should always be taken away. Price discount, product itself, bonus…something. There always needs to be a change at the end. If you are an affiliate marketer, take away your bonuses when you are moving on.
Okay, that’s a 10 day campaign (or 4-day campaign, depending on how you slice it, lol) Again, it can be emails, it can be a series of social media post, it can be a series of podcast or video episodes.
Designed for email, but can be converted for anything.
Take it how you want to take it. But if I were you, I’d take it to the bank.
-Kam